South India is the seat of the most ancient civilization of the world, which saw the glorious regimes of powerful kingdoms such as Cholas, Cheras, Pandyas, Pallavas, Nayaks, Chalukyas, Hoysalas, Odayars and the Vijayanagaram Empire. It was the golden age for all traditional art forms, which were patronized by the times. These art forms have been handled down the generations and are prevalent up to the day. It is, however, unfortunate that these priceless art forms are facing extinction due to lack of adequate support, un-remunerative returns, vocational diversion and disorganized existence. Raasi whose objective is to reorganize, nurture and develop these traditional art forms in co-ordination with the NGOs, cultural associations, art lovers and the public at general. In this direction, Raasi has taken resolute steps in organizing the practitioners of these arts, offering then financial assistance in developing their art, providing them formal and professional training and aiding them in marketing their creative works of art. Keeping in mind the dynamic trends in the development of art, Raasi encourages innovative variations and creative modulations in the traditional art without diluting the original value and style, thus enriching the art in tune with contemporary appreciation.